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2004 Trailer Tow Vehicle Market Analysis / Opportunity Discovery ©

The Trailer Tow Vehicle Market Analysis is an in-depth study of consumer motivations, needs and reasons for selecting trailer towing vehicle models and equipment. The analysis will identify reasons for purchase and satisfaction with existing products, expected features for future vehicles, as well as the major influences on tow vehicle decisions. The findings provide the foundation for new product development and existing vehicle marketing – identifying new model opportunities, targeting customers, as well as developing and communicating competitive advantage. Consumer unmet needs are also explored.

Study Deliverables

• Importance and frequency of trailer towing as a reason for vehicle selection
• Preferred engine type and size, as well as hitch class
• Identify consumer issues or problems when towing
• Identification of towing requirements: type of trailer, total weight load, trailer height 
  and width, and types of items being towed
• Towing equipment installed – OEM dealer and aftermarket (trailer brake controller, 
  wiring, heavy duty cooling, heavy duty suspension, sway control, weight distributing 
  hitch, etc.)
• Satisfaction with trailer and equipment
• Measure satisfaction with current vehicle concerning towing categories such as power, braking, stability, visibility, and safety
• Describe the owners of tow vehicles – demographics, automotive attitudes, lifestyle
• Test potential for new features or technologies on future tow vehicle such as trailer blind spot detection

Vehicles Included in Study

Buyer Evaluation of Vehicle Towing Capability

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