Dedicated Data Collection Facility

CATI (Computer Assisted Telephone Interviewing) Technology

Our custom-built facility has been designed, equipped, and staffed using the best resources available. The fifty interviewing stations are each equipped with the WinQuery CATI system. This system allows clients to personally verify the accuracy of their questionnaire programming without the need for special software. Via the WinQuery software, our research and supervisory staff are able to visually monitor the quality of the work being completed by our interviewers. Audio monitoring is available upon request for all clients. We execute custom and syndicated market research programs using state of the art research software systems:

WinQuery CATI software Predictive Dialer Dedicated T1 phone lines Real-time remote monitoring

Dedicated Interviewing Teams

To ensure consistent quality, each major research project is assigned a specific set of interviewing associates, supervisors, and quality assurance supervisors. The team undergoes extensive project-specific training prior to the launch of the study. During the data collection phase, the team meets regularly with the research staff to discuss progress, revisit the program objectives, and review quality measures. 

About the Interviewing Associates

Locating our call center in Port Huron, Michigan offers significant advantages. Port Huron is a community with a solid work ethic that provides a significantly higher caliber-interviewing associate than we would be able to recruit in a large metropolitan area. Our facility is staffed with such professionals as teachers, social workers, college students, as well as senior citizens.

Training and Skill Enhancement

All interviewing associates undergo a strict regimen of training that consistently develops and refreshes skills. The associates are grouped into four proficiency levels based upon their overall experience, training, demonstrated skills, productivity, and quality of data collected. Advancement to higher levels requires the successful completion of interviewer training programs designed by the Marketing Research Association (MRA).