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The 2004 High Image & Specialty Vehicle Market Study ©

THE PROBLEM: WILL A HIGH IMAGE OR SPECIALTY MODEL BE A HIT OR A MISS?

The process typically starts with a well received design proposal. Then, the accompanying business plan must add the forecast of sales, target marketing plans, a positioning strategy, feature plan, pricing, and a marketing plan that will support a successful introduction. Do you have all the tools to support this task?

THE SOLUTION: FORESIGHT RESEARCH SPECIALTY MARKET STUDY

The 2004 High Image & Specialty Vehicle Market Study is the comprehensive source of information on the dynamic U.S. specialty vehicle market. This market analysis segments types of specialty vehicles and their owners. It identifies consumer needs and satisfaction with existing products, expected features for future vehicles, as well as major influences on specialty vehicle selection. The findings provide a foundation for new product development and marketing launch - identifying new model opportunities, target customers, consumer motivations, as well as quantifying how buyers justify specialty vehicle premium pricing. Source of awareness, other vehicles considered, effect on brand consideration, and emotional as well as rational consumer rewards are analyzed.

Available Additional Research Services

• Qualitative (focus group) testing of new concepts or alternative design executions

• Quantitative telephone and Internet studies of consumer attitudes and product acceptance

• Quantitative Product Clinic - comprehensive evaluation of new specialty vehicle using OEM research standards

Sampling By Model

	*See how consumers evaluate specialty vehicles
	*Understand the compelling value proposition for each segment - both rational and emotional