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View the pdf version.   The Specialty Vehicle Buyer Modification Study ©  The Specialty Vehicle "Ideal Car" Study - What They Want Next ©   The Full Size Pickup Truck Accessory Market Potential and Brand Influence Study ©   The Full Size Pickup Truck Accessory "Big Spender" Study ©

Specialty Vehicle Focused Studies

Covered vehicle segments include tuner cars, sports cars, luxury sports cars, coupes and roadsters, specialty pickup trucks and high image SUVs. The sample is comprised of 1,928 buyers or lessees and principal drivers of new vehicles.

The manufacturers and component suppliers of specialty vehicles need to identify the features and vehicle characteristics that buyers want next. This study is specifically designed to meet that need and will include information on what buyers would design into their next car if they had a "clean sheet of paper".

• Engines, induction systems, transmissions, and preferred horsepower
• Preferred body style, roof configuration, and desired features
• Interest in hybrid power trains
• Demographic profile of buyers and how these buyers see themselves: automotive interests and emotions
• "In their own words" comments will be included for further insight