Back to Syndicated Studies
View the pdf version.  The Specialty Vehicle Buyer Modification Study ©   The Specialty Vehicle "Ideal Car" Study - What They Want Next ©   The Full Size Pickup Truck Accessory Market Potential and Brand Influence Study ©   The Full Size Pickup Truck Accessory "Big Spender" Study ©

Specialty Vehicle Focused Studies

Covered vehicle segments include tuner cars, sports cars, luxury sports cars, coupes and roadsters, specialty pickup trucks and high image SUVs. The sample is comprised of 1,928 buyers or lessees and principal drivers of new vehicles.

Approximately twenty-five percent of the buyers of new specialty vehicles have or plan to modify their vehicle within the first year of ownership. This study will guide you in successfully marketing to these buyers. Engine, exhaust, tires, wheels, suspension, and other areas of modification (appearance, audio, electrical, etc.) are covered. This study investigates:

• Accessories offering the greatest market potential
• Why buyers of specialty vehicles modify their cars
• Demographic profile of buyers and how these buyers see themselves: automotive interests and emotions
• "In their own words" comments will be included for further insight