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View the pdf version.   The Specialty Vehicle Buyer Modification Study ©   The Specialty Vehicle "Ideal Car" Study - What They Want Next ©   The Full Size Pickup Truck Accessory Market Potential and Brand Influence Study ©  The Full Size Pickup Truck Accessory "Big Spender" Study ©

Full Size Pickup Truck Focused Studies

Truck nameplates include Dodge Ram, Chevrolet Silverado and Avalanche, Cadillac Escalade EXT, GMC Sierra, Ford F-Series, Toyota Tundra, and Nissan Titan. The sample is comprised of 1,874 buyers or lessees and principal drivers of new full size 2003 and 2004 trucks.

What are the buying patterns of those consumers that spend at least $2,000 on their truck accessories? This study identifies what they purchased and the important influences on their decision.

• Accessories purchased and expenditure by truck nameplate
• The sources of awareness that are important for accessory shopping
• The place of purchase (automotive dealer or aftermarket retailer)
• Reasons for selecting dealership or aftermarket retailer
• The pickup box features and accessories that are desired next
• Demographic profile of buyers